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Digital Marketing Specialist – US Market (Client-Facing)
Digital Marketing Specialist – US Market (Client-Facing)
22
Delhi
Job Views:
Created Date: 2025-11-25
End Date: 2025-12-31
Experience: 6 - 10 years
Salary: 1500000
Industry: Construction
Openings: 1
Primary Responsibilities :
Job Title: Digital Marketing Specialist – US Market (Client-Facing)
Location: Remote (Preference for NCR Region, India)
Reporting To: COO
Work Hours: 2:00 PM – 11:00 PM IST (US-team overlap)
Employment Type: Full-time
Role Overview
We are seeking a results-driven Digital Marketing Specialist with expertise in email marketing, content marketing, and client-facing communication for US-based B2B audiences. The ideal candidate should have strong experience in HTML email templates, AI-driven content creation tools, and campaign strategy. Experience in proposal writing is an added advantage.
Experience Requirements:
Key Responsibilities
Email & Content Marketing
Plan, create, and execute targeted email marketing campaigns using paid and free tools.
Develop persuasive, high-quality marketing content tailored for US B2B clients.
Build audience segments, automated workflows, drip sequences, and nurture programs.
Optimize campaigns for deliverability, engagement, conversions, and A/B test performance.
Create and edit HTML-based email templates.
Client Management
Act as the primary point of contact for US-based clients.
Lead review meetings, present campaign performance insights, and manage deliverables.
AI & Automation
Utilize generative AI tools (ChatGPT, Copilot, Perplexity, etc.) to create and enhance marketing content.
Accelerate campaign creation using AI-supported tools and strategies.
Data & Performance Analysis
Analyse campaign performance metrics and deliver actionable insights.
Recommend improvements for content, segmentation, and automation strategies.
Required Skills & Competencies
6–10 years of experience in digital marketing, with strong focus on email and content marketing.
Expertise in email marketing platforms and HTML email creation.
Hands-on experience with generative AI tools (ChatGPT, Copilot, Perplexity).
Excellent English communication skills (written and verbal).
Strong analytical, strategic thinking, and project management abilities.
Ability to manage multiple priorities and work in US-aligned time zones.