Business Development Manager (BDM)

Key Responsibilities

1. Business Expansion & Franchise Growth

Identify potential cities/regions for new diagnostic centre or franchise expansion.

Conduct feasibility studies, competitor analysis, and market mapping.

Build a strong pipeline of franchise prospects and manage onboarding and documentation.

Support franchise partners with business planning, marketing activities, and operational improvements.

2. Revenue Growth & Market Penetration

Achieve monthly and quarterly sales targets across branches and franchise locations.

Develop revenue strategies through doctor referrals, institutional tie-ups, corporate health programs, and wellness camps.

Analyze business performance and implement corrective actions as needed.

3. Relationship Management

Build and maintain strong relationships with doctors, hospitals, corporate clients, insurance networks, and channel partners.

Conduct regular visits to key accounts and franchise units to ensure satisfaction and explore opportunities.

Act as a bridge between management and franchise owners for branding, business, and operational support.

4. Branding & Marketing Support

Coordinate with marketing teams for brand promotions, digital campaigns, and local marketing activities.

Plan promotional activities, awareness camps, and outreach programs.

Track competitor marketing and industry trends to enhance market positioning.

5. Operations & Coordination

Ensure uniform service quality and operational standards across all centres and franchises.

Work with operations and logistics teams to ensure smooth sample flow and timely report delivery.

Prepare business performance reports, revenue forecasts, and analytics for management.

6. Team Leadership

Lead, guide, and train regional business executives and marketing staff.

Set performance targets, monitor KPIs, and ensure accountability.

Qualifications & Experience

Education

Bachelor’s degree in Science, Healthcare, Business Administration, or Marketing.

MBA/PGDM in Marketing or Healthcare Management preferred.

Experience

Minimum 6–10 years in Business Development or Franchise Management within Diagnostics, Pathology, Healthcare, or Pharma sectors.

Proven experience in managing multi-location operations and achieving sales targets.

Skills & Competencies

Strong analytical and strategic planning abilities.

Excellent communication, negotiation, and relationship management skills.

Leadership qualities with an entrepreneurial approach.

Proficiency in MS Office, CRM tools, and data-driven decision-making.

Key Performance Indicators (KPIs)

Number of new franchise openings and regional business growth.

Revenue achievement vs targets.

Doctor and corporate client acquisition.

Brand visibility and market share improvement.

Franchise partner satisfaction and retention.

Compensation & Benefits

Competitive salary + performance-based incentives.

Travel allowance and business reimbursements.

Professional development and growth opportunities.

Annual performance review and promotion pathway.

Additional Requirement

Selected candidate must complete a 20-day performance task/target. Successful completion will confirm selection and promotion.