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Manager: Meetings & Incentives (MICE) & Travel Trade
Manager: Meetings & Incentives (MICE) & Travel Trade
22
New Delhi
Job Views:
Created Date: 2025-11-24
End Date: 2025-12-24
Experience: 2 - 3 years
Salary: 700000
Industry: Public Relations and Communications Services
Openings: 1
Primary Responsibilities :
Manager: Meetings & Incentives (MICE) & Travel Trade
Location: North & East India
Industry: Tourism / Destination Marketing
Reports To: Country Head / Regional Director
Position Overview
The Manager – MICE & Travel Trade will promote a leading South-East Asian destination across North and East India. The role requires strong corporate engagement, market development, and relationship management with MICE agencies and travel trade partners. The objective is to drive group travel, incentive movement, and destination awareness through sales, marketing coordination, client servicing, and trade education.
Key Responsibilities
1. Market Development & Client Engagement
Promote MICE travel for the destination across North & East India.
Build and maintain strong relationships with senior corporate decision-makers (70%) and MICE travel agencies (30%).
Identify and onboard at least 25 new corporate/trade contacts every month (minimum 15 corporates).
Conduct sales calls, presentations, and one-on-one meetings.
Deliver destination presentations for corporates, agencies, and large group seminars.
Provide strategic insights, trends, and market intelligence to support destination growth.
2. Account Management & Client Servicing
Manage day-to-day coordination with travel partners and destination teams.
Assist agencies and corporates with itinerary planning, destination guidance, and incentive concepts.
Support group operations and trip-planning processes.
Track and report competitor activities, market trends, and partner feedback.
3. Marketing Coordination
Support development and execution of MICE-focused co-op and trade marketing campaigns.
Evaluate proposals for ROI, quality, and brand alignment.
Track KPIs, manage deliverables, and maintain post-campaign documentation and invoicing.
Present periodic performance reports to international stakeholders.
4. Trade Education & Development
Conduct destination training sessions and product updates for travel trade partners.
Work with agencies to refine MICE itineraries and curated experiences.
Promote integration of destination highlights within MICE cruise itineraries and corporate programs.
5. Reporting & Analytics
Submit weekly sales activity reports and strong pipeline updates.
Prepare monthly and half-yearly performance reports.
Maintain internal databases, research documentation, and market analytics.
Experience Requirements:
Required Skills & Attributes
Professional Competencies
Strong understanding of the Indian MICE and travel trade ecosystem.
Proven experience in corporate/incentive sales (preferably with hotels, tourism boards, or DMCs).
Excellent communication and presentation skills.
Proficiency in Excel, PowerPoint, Canva, and reporting tools.
Ability to multitask and work within deadlines.
Analytical mindset with a strategic marketing approach.
Personal Attributes
Strong networking and relationship-building skills.
High level of integrity, discipline, and professionalism.
Ability to work independently and collaboratively.
Creative storytelling and destination representation skills.
Willingness to travel frequently, including escorting international FAM trips.
Strong professional etiquette and policy compliance.
Performance Metrics (KPIs)
Minimum 25 new leads per month (15 mandatory from corporates).
On-time submission of all reports and activity updates.
Effective execution of marketing strategies within budget and timelines.
Growth in MICE inquiries, engagement levels, and conversion rates.
Compensation
Salary: Competitive and based on experience and qualifications.