City Lead

Job Title: City Lead
Location: Multiple locations (UP & MP)
Experience: Minimum 2 years in Agri-Inputs Sales / Agri Finance Sales
Industry Type: Fertilizers / Pesticides / Agrochemicals / Agri-Finance Products
Employment Type: Full Time, Permanent
Compensation: ₹20,000 - ₹40,000 /month
Role Category: Enterprise & B2B Sales

Job Responsibilities:

Identify and onboard new agri-retailers, wholesalers, and distributors in the assigned territory.

Promote and sell customized financial products tailored for agri-input dealers.

Build a pipeline of Agri-Input manufacturers for potential partnerships.

Drive adoption and usage of credit offerings by educating and onboarding agri customers.

Achieve monthly sales and activation targets as per growth objectives.

Build and maintain strong, long-term relationships with agri partners and ecosystem stakeholders.

Collect feedback from the field and share insights with the central team for product and process improvements.

Desired Candidate Profile:

Minimum 2 years of field sales experience in agri-inputs (fertilizers, pesticides, agrochemicals) or agri-finance (selling financial products in Agri-Input supply chain).

Proven track record in dealer onboarding and rural sales execution.

Excellent communication, negotiation, and interpersonal skills.

Willingness to travel extensively across assigned districts.

Must own a two-wheeler for field operations.

Willingness to work 6 days a week (Sunday off).

Notice period: Not more than 30 days.

Graduate/Undergraduate in Agriculture, Zoology, or related fields is a plus.