Marketing Manager

Assistant Manager/Deputy Manager/ Manager

A. Functions and responsibilities – (Digital Marketing)
1. Utilizing digital platforms including landing pages, email campaigns, lead nurturing,
YouTube, and social media to effectively promote co programs.
2. Monitoring campaign performance and optimizing strategies to maximize participant
enrollment and engagement.
3. Creation and management of content for Co social media, emails, and other forms of
digital communication

4. Analyzing, tracking and conducting research on consumer behaviors and trends and
implement innovative growth strategies and techniques into digital marketing campaigns.
5. Preparing reports and analytics on the overall performance of various marketing campaigns.
6. Developing and monitoring campaign budgets
7. Stay up to date on the latest social media trends, and implement them in Co. marketing
campaigns

B. Functions and responsibilities –(Promotions/ Students Oriented programs)

1. Managing and optimizing the student-oriented program database, ensuring accurate and up-to-
date information.

2. Performing counselling and career guidance for interested students on various courses and
programs offered by the Institute
3. Inviting and managing Applications for co long-term and short-term program.
Coordinating with the Academic Department for smooth management of student hiring for
different programs.
4. Coordinating logistical aspects, accommodations, program schedules, speakers, session
deliveries, and campus tours to ensure seamless participant experiences.
C. Functions and responsibilities – (Partnership /Collaboration & Execution – MIIs/ MIs,
Banks Corporates)
1. Assisting the execution of partnership plans for targeting MII/MIs/Banks/NBFCs, corporate
entities, and other relevant institutions.
2. Creating a database of potential partners and maintain contact lists for MIIs (Market
Infrastructure Institutions) based on strategic fit, growth potential, and market opportunities
by staying informed about industry trends, market developments, and competitor activities.
3. Building and nurturing relationships with Decision Makers and stakeholders

4. Negotiating partnership agreements, terms, and conditions to ensure mutual benefit and long-
term success.

5. Collaborating cross-functionally with internal teams to support partnership initiatives and
achieve strategic objectives.
6. Developing initial drafts of collaboration proposals and coordinating with internal teams for
execution
7. Scheduling and organizing meetings with external stakeholders, including preparing agendas
and relevant materials.
8. Preparing and submitting regular updates and reports on meeting outcomes, proposal status,
and other relevant activities to management.
D. Functions and responsibilities – (Institutional sales/Investor Education)
1. Conducting research on potential collaborations and opportunities to support various
initiatives.
2. Leading the submission of proposals including budgeting, reporting, and financial
performance and facilitate the signing of MoA with partners.
3. Establishing and maintaining strong relationships with key decision-makers within
institutional clients.

4. Leveraging the organization’s relationship with existing institutional accounts by developing
and executing proactive, creative, and ongoing contact initiatives
5. Collaborating cross-functionally with internal teams to support partnership initiatives and
achieve strategic objectives.
6. Preparing and submitting regular updates and reports on meeting outcomes, proposal status,
and other relevant activities to management.