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Business Development Manager (Demand & Lead Generation)
Business Development Manager (Demand & Lead Generation)
22
Ahmedabad
Job Views:
Created Date: 2025-06-20
End Date: 2025-09-25
Experience: 3 - 7 years
Salary: 70000
Industry: IT
Openings: 1
Primary Responsibilities :
Job Title:
Business Development Manager (Demand & Lead Generation)
Experience:
3–7 Years
Job Overview:
We are seeking a dynamic and results-driven Business Development Manager (BDM) with a strong background in demand and lead generation within the IT services or software development industry. The ideal candidate will be responsible for designing and executing multi-channel strategies to generate qualified leads, build a robust sales pipeline, and contribute directly to the company’s revenue growth.
Key Responsibilities:
Lead Generation & Demand Creation:
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Develop and implement B2B lead generation strategies using outbound methods.
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Generate high-quality leads via email marketing, LinkedIn outreach, SEO, PPC, webinars, events, and cold calling.
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Design and manage campaigns to create awareness and interest in the company’s IT solutions.
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Innovate new strategies and approaches to continuously increase lead volume.
Sales Funnel Management:
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Nurture leads through the funnel using automation tools and personalized engagement.
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Qualify leads and coordinate hand-offs to the sales team for closure.
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Maintain accurate and up-to-date lead and opportunity information in CRM systems.
Market Research & Strategy Planning:
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Identify potential markets, verticals, and customer segments.
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Monitor industry trends, competitor activities, and market dynamics to refine targeting.
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Collaborate with marketing and technical teams to ensure aligned messaging and positioning.
Partnership & Networking:
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Build and maintain relationships with key decision-makers (C-level executives, IT heads, procurement teams).
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Represent the company at industry events, webinars, and trade shows.
Performance Tracking & Reporting:
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Analyze campaign performance and optimize strategies based on insights.
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Provide regular reports on lead generation performance, pipeline health, and ROI.
Experience Requirements:
Required Skills & Qualifications:
3–7 years of proven experience in business development, demand generation, or B2B lead generation within the IT sector.
Strong understanding of sales & marketing funnels, digital marketing tools, and CRM platforms (e.g., HubSpot, Salesforce).
Excellent communication, presentation, and interpersonal skills.
Proactive, self-motivated, and capable of working independently.
Analytical mindset with the ability to interpret data and market trends.
Preferred:
Experience targeting global markets (US, UK, Europe, Middle East).
Working knowledge of IT tools and solutions.
Compensation:
Competitive salary with performance-based incentives/bonuses.