PPC Specialist / Performance Marketing

412

Ahmedabad

Job Views:

Created Date: 2025-06-11

End Date: 2025-09-17

Experience: 4 - 5 years

Salary: 50000

Industry: IT

Openings: 1

Primary Responsibilities :

Job Title: PPC Specialist / Performance Marketing
Location: Ahmedabad
Experience Required: 4+ Years
Employment Type: Full-time

Job Summary:

We are seeking a skilled and data-driven PPC Specialist to manage and optimize our paid marketing campaigns across multiple platforms. The ideal candidate will have a strong background in performance marketing, a passion for analytics, and a deep understanding of pay-per-click advertising strategies to drive high-quality leads and conversions.

Experience Requirements:

Key Responsibilities:

Plan, execute, and manage PPC campaigns on Google Ads, Bing, Facebook, LinkedIn, and other digital platforms.
Conduct in-depth keyword research and selection for effective targeting.
Continuously monitor and optimize campaigns to maximize ROI.
Manage and allocate budgets across channels effectively.
Write persuasive ad copies and perform A/B testing to enhance campaign performance.
Optimize landing pages to improve conversion rates and user experience.
Analyze competitor strategies and adjust campaigns accordingly.
Track KPIs and prepare comprehensive weekly and monthly performance reports.
Stay current with the latest trends, technologies, and best practices in digital marketing and paid media.

Requirements:

Bachelor’s degree in Marketing, Business, Communications, or a related field.
Minimum 4 years of hands-on experience in PPC and performance marketing.
Expertise in Google Ads, Microsoft Advertising, Facebook Ads, and LinkedIn Ads.
Proficient in Google Analytics and other web analytics tools.
Strong experience with PPC tools such as SEMrush, SpyFu, Google Keyword Planner, etc.
Excellent analytical skills with a keen eye for detail.
Ability to manage multiple campaigns and prioritize tasks effectively.
Strong communication and reporting skills.